Posted by: Regional Manager | October 30, 2007

Task #5: Local Ad Campaign

Description

Advertising is one of the most powerful tools a company has at its disposal. Since Dunder Mifflin Infinity is in its infancy, we need to spread the word far and wide. For this task, your branch needs to create an advertising campaign (print ad, video, etc.) and then distribute it to as many places across the internet as possible. Feel like creating your own “Lazy Scranton”-type video? Go for it. The scope of this task is wide open. The only requirement is that you have to advertise for your specific branch and you must include your branch’s unique click-thru code, as this is the only way to gauge the success of your advertising campaign.

While we’re not awarding SchruteBucks for continuing your campaign in the real world, we’d love to see any advertising that you create outside of the Internet as well.
Instructions

* Create an Internet advertising campaign using whatever resources your branch members have available. This campaign can be anything you want it be, including but not limited to: large or small ad banners, videos and text links. It’s up to your branch to decide how to create these ads and who should be involved. While we encourage you to work together to create one cohesive campaign, you are welcome to split up and create as many ads per branch as you would like, as long as they use the same unique click-thru code assigned to the branch. If you’re making a video, make sure to upload it to your branch’s video section with the correct embedding code (see sample below for code examples using your branch’s click-thru code) so your branch’s employees can post it all over the Internet.
* Post your branch’s advertising campaign on as many websites and blogs as possible.
* Include your branch’s click-thru code to make sure you get credit for the success of your campaign.

This one has a lot to it, so for full instructions and examples CLICK HERE for all the deets.  GO CHICOPEE!!!


Responses

  1. Hey here is one that I made if any one would like to use it… its the link to my flickr…
    http://farm3.static.flickr.com/2394/1779081836_1a6a4d0b5b.jpg

  2. great ad erin! i put it up on DMICHICOPEE.com

  3. Just FYI, that is an awesome banner Erin!


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